Two earthquakes devastated the Emiglia Romagna region of Italy last month, striking close to Ferrari's heart in Maranello. To aid the victims of the quakes, Ferrari held an online auction this month to raise funds in their support. It turned out quite successfully, raising more than €1.8 million ($2.28 million).

One big-ticket item brought the bulk of that, at €1.4 million ($1.78 million): a Ferrari 599XX Evo, purchased by a Silicon Valley collector. A one-off edition of the Ferrari 599, the 599XX Evo bears a special plate with the signatures of Ferrari chairman Luca di Montezemolo as well as F1 drivers Fernando Alonso and Felipe Massa. Better yet, the car will be hand-delivered by Alonso and Massa at the Italian Grand Prix at Monza.

Other items sold include a Ferrari F60 F1 nose cone, a 2008 F1 V-8 engine, and an F1 racing suit worn by Giancarlo Fisichella. The F1 engine sold for €80,000 ($101,616), nearly doubling its reserve price.

V-8 engine from Ferrari's 2008 Formula 1 race car

V-8 engine from Ferrari's 2008 Formula 1 race car

Not all of the money raised was from auction purchases, however. Some people simply felt moved to donate, including a Russian Ferrari client who gave €100,000 ($126,680).

Di Montezemolo is proud of the result, saying, "I knew I could count on the big-heartedness of the Ferraristi but they've still managed to surprise me once again. I would like to thank all the clients, collectors and enthusiasts that did their bit. Their bids have sent out a message of warmth and solidarity to the people in our region affected by this tragedy."