The crew at Hyundai have put their heads together with ARK Performance for the upcoming 2011 Specialty Equipment Marketing Association (SEMA) show, and this is what resulted: a rally-bred 210-horsepower 2012 Veloster with a boatload of upgrades and a funky paintjob.

For those that think rally cars require all-wheel drive, we can confirm that front-drivers are a ton of fun in the dirt. But beyond that, the ARK project Veloster shows off the potential of the car if you're willing to replace a healthy amount of OEM equipment.

The mechanical modification list includes:

  • ARK Turbo Charger and Intercooler System
  • ARK Intercooler Piping System
  • ARK Custom Oil Cooler
  • ARK Turbo Manifold
  • ARK Lightweight Pulley System
  • ARK Six-Pot Big Brake Kit
  • ARK Eight-Point Chromoly Rally Style Roll Cage
  • ARK DTP Track Coilover System
  • ARK Upper Strut and Front and Rear Sway Bar
  • ARK Camber and Control Arms
  • ARK GRIP Dual Exhaust
  • ARK RSEPC Downpipes and Test Pipes

There's also a host of interior and exterior aesthetic upgrades, including a tricked out audio system, a lot of Alcantara, and plenty of aerodynamic bits. Look forward to more about the car as the SEMA show draws nearer.