The Middle East is being pulled apart by internal strife, gas prices are going decidedly upward, and there's still no clear solution to any of it. Rolls-Royce and the United Arab Emirates aren't worried by all the unrest, however: the Brit hyperlux brand has just opened its largest showroom in Abu Dhabi.
Spanning a massive 9,687 square feet, the showroom includes just five Rolls-Royce cars, but also houses a coffee bar, "customer configuration lounge," and is linked to a new on-site Rolls-Royce service facility. Why the huge investment in such an unstable region? Because for Rolls-Royce, the Middle East is anything but unstable.
“The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth," said CEO Torsten Muller-Otvos.
The first car on the showroom floor? A Spirit of Ecstasy Collection Phantom Drophead Coupe, one of just 100 such cars built to mark the 100th anniversary of the introduction of its characteristic ornament.
This makes the eigth Rolls-Royce dealership to be built in the Middle East, which is now home to nearly 10 percent of all of the brand's 82 dealerships worldwide.
World's largest Rolls-Royce dealership opens in Abu Dhabi