hyundai genesis coupe red bull rmr 012

We've been following Rhys Millen's association with Hyundai and Red Bull in the new Genesis Coupe drift car for over a year now, and as Millen gets ready for the 2010 drift season, he's out laying down rubber in a new video that almost vies Ken Block a run for his Subie-flogging money.

Eschewing the typical frenetic techno for a more fitting soundtrack of turbo-wine induction, beefy exhaust note and some chanting monks, the video delivers some excellent slow-motion sliding shots of the 4.1-liter, 650-horsepower heavily modified Genesis coupe's drifting prowess.

The car is similar to the one used to set a new 2WD Time Attack Class world record time of 12 minutes, 9 seconds in last year's Pikes Peak International Hill Climb. You can see more of the RMR/Red Bull Genesis drift car and team here.

[Rhys Millen Racing]