Record setting is something that always captures our attention, whether it be a new lightning quick 0-60 time or sales in the most recent quarter. However, the record that we are alluding to isn’t that kind of record, but more of something you would find in the Guinness Book of World Records. Even more unsuspecting is the car company that was apart of this new world record.
Alfa Romeo is a car company that doesn’t get a lot of press in the U.S. In fact, most people probably don’t realize that the Fiat Group has owned the Alfa Romeo brand since 1986. As part of the Fiat Group, the Alfa Romeo brand was discontinued in the U.S. in 1995 and was supposed to return in 2009. The 2009 relaunch was postponed to 2010 and then to 2011 (more here). The U.S. return aside, Alfa Romeos are gorgeous cars and the company is about to mark its 100 year anniversary on June 24, 2010.
2011 Alfa Romeo Giulietta spy shots
The birthday is the real source of the record setting situation for Alfa Romeo. As reported by our partners over at MotorAuthority.com, the Allams Alfa Romeo dealer in Epson, UK wanted to celebrate this historic milestone by putting together an event that would make the Guinness Book of World Records. The event—a parade of Alfa Romeo cars. The number needed to set the record—200 cars. The thing about Alfa Romeo owners is that they are a loyal and proud bunch, so it isn’t a surprise that they set the record. What is a surprise is that they beat the record by 112 cars. Now that is impressive.
Check out all the details over at MotorAuthority.com and check out the coverage of the 8C Competizione GTA.