With studies showing that up to half of all computer owners give their personal computers a custom treatment, Infiniti, Porsche and Ferrari have teamed with Microsoft to provide brand-inspired backgrounds, slide shows, screen savers and color customization as part of the new Windows 7 desktop theme gallery.

This is the first time that Microsoft has made the packages available to partner companies. The special Infiniti theme pack, for example, includes images of various Infiniti vehicles such as the futuristic 2009 Essence Concept.

The automakers see this as an opportunity to help promote themselves around the globe but also as a way to emphasize the growing belief that technology is an essential ingredient for modern luxury vehicles.

The windows 7 desktop theme gallery can be downloaded from http://go.microsoft.com/fwlink/?LinkId=109286.