The announcement came this morning in a speech at the Center for Automotive ResearchEnlarge Photo
Speaking today at the 2009 Center for Automotive Research (CAR) Conference, Toyoda said, "My hope is that I can transfer some enthusiasm from the race track to our vehicles and make driving fun for our customers around the world.
"And to that point, I am happy to announce this morning that Toyota plans to build an exciting...fun-to-drive...affordable sports car and launch it within the next few years.
"I am very excited about it...and I plan to fast-track it."
That car is expected to be a RWD sports coupe powered by a naturally-aspirated four-cylinder boxer engine rated in the neighborhood of 200hp. Some reports have the car being sold in the U.S. as a Scion, which would help mate the car with Toyoda's statements about affordability and excitement.
Whatever the car ends up being, or looking like, it's exciting to see such enthusiasm for driving, racing and cars in general at the head of Toyota. Let the talk of a Supra revival - hybrid or not - begin!