Traditionally, coupe variants of mainstream sedans sell in much lower numbers than the four-doors on which are they based, but in the case of the new 2010 Hyundai Genesis Coupe the opposite is true. Sales of the Coupe have been extremely strong, even outpacing that of its sedan sibling despite Hyundai spending less money for advertising.

Currently, Hyundai dealers are only selling the larger 3.8L V6 model as the four-cylinder 2.0L turbo model is still making its way into showrooms. Despite this, Hyundai’s U.S. chief John Krafcik revealed during an interview with MotorTrend that sales have been “smoking” and with the second engine option coming soon we should expect to see more buyers.

The company is unsure, however, whether the more economical 2.0L turbo engine will prove to be more popular than the 3.8L V6, so far more than half of all Genesis Coupe buyers have opted for the 'Grand Touring' trim level - an option that runs from $2,500 to $4,000 extra depending on whether the automatic or manual transmission is chosen.

While the more luxury oriented 'Grand Touring' package is selling well, the upcoming Genesis Coupe R-Spec is also expected to be a big seller, especially for those looking for cheap performance. Starting at just $24,000, the R-Spec model features Brembo brakes, a track-tuned suspension set up and a Torsen limited slip differential.

As for the rest of the lineup, with pricing starting at $22,000 for a base level manual 2.0L turbo model and going all the way up to $31,000 for the range-topping automatic 3.8L V6, sales of the Genesis Coupe show no signs of slowing despite the poor state of the auto industry.