However, in his latest interview with Automotive News, Zetsche has revealed that Maybach is not running at a loss and the brand won’t be dropped anytime soon. He revealed that there is support for Maybach from within Daimler. Although it won’t make a positive return on investment, Zetsche said “it doesn’t matter” because Maybach has proven that it can build a car to compete with Rolls-Royce and Bentley.
The other positive is that development costs for Maybach were relatively low because both the 57 and 62 models are largely based on the last-generation Mercedes S-Class. As for a new model, Zetsche has previously stated that a decision has not been made yet, but will come in the next two years.
Maybach’s most recent model, the 62S Landaulet, has recently gone on sale but is only a handful of cars are expected to be produced. With a brand new Arnage in the works and Rolls Royce set to launch a smaller and more affordable model, competition in the ultra-luxury market is about to get tougher than ever.