Over-the-top customization is the hallmark of the SEMA (Specialty Equipment Market Association) show, held in Las Vegas every year. In just about a month's time, Toyo Tires will be featuring a special Nissan GT-R, shod in a set of 20-inch Proxes R888 racing tires - the first set of the gigantic race tires from Toyo.

The rest of the custom work on the car will be done by Bulletproof Automotive. Custom BBK wheels will be the support system for the advanced Toyo tires, which are sized in 285/35ZR20 for the front and 315/30ZR20 for the rear. A flotilla of carbon-fiber component upgrades, an Amuse Super Tough Titanium (STT) exhaust and Endless monoblock six-piston front and rear brakes round out the performance upgrades.

In addition to the GT-R, a bevy of custom cars flaunting special tires will be on display at the Toyo booth. A custom 1931 Studebaker Model 54 hot rod, a 650hp (485kW) Mitsubishi Evo X, another iteration of the fully-custom 800hp (596kW) Bentley Tetsu GTR, and a unique Toyota Tundra will all be on show.

A sixth and as yet secret vehicle will also be on display, wearing Proxes ST II tires, which are designed for sport trucks, SUVs and crossovers.