CEO Dieter Zetsche confirmed to Automotive News that the Daimler name was always going to be the name of the new group but said there was still plenty of room to honor Benz. "The proud name of Benz will not only remain prominent, it will have significantly higher visibility," he said. This is the division that’s responsible for Mercedes branded cars as well as Maybach and Smart.
Incidentally, Daimler’s commercial van unit will be called Mercedes-Benz Vans, the truck unit becomes Daimler Trucks and DaimlerChrysler Bank will be renamed Mercedes-Benz Bank.