Company founder Fulvio Maria Ballabio designed the ALA 50 and is building it in conjunction with father-and-son partnership Guglielmo and Roberto Bellasi. The car is made entirely of carbon-fiber and features a 650hp V8 engine developed by former Renault Sport boss Christian Contzen and engineering firm Mecachrome.
Together with the official sponsor and supplier of the project, Bartoli de Clarion, Ballabio and his team hope to enter the car in the 2010 Le Mans 24 Hours race and if successful will eventually start limited production of a road-going version soon after.