The Dodge Challenger in SRT8 trim has been a runaway success for Chrysler with the car’s first year of production already accounted for despite its relatively high $37,320 starting price. However, it’s the bread and butter SE and R/T models that will ensure the overall success of the new product line, which means the pricing of the car has to be set just right in order to maximize sales and profits.

Chrysler has now revealed that the entry-level Dodge Challenger SE will start at just $21,995, which includes $675 for destination charges. Dealers have also begun taking orders for the car, which will arrive in the third quarter of the year.

The SE comes standard with a 3.5L V6 developing 250hp (186kW) and 250lb-ft (339Nm) of torque. Mated with a four-speed automatic transmission, the car achieves an estimated 18mpg in the city and 25mpg on the highway.

Standard features include 17in aluminum wheels, side-curtain airbags, remote keyless entry, eight-way power driver's seat and MP3-capable CD player.

The mid-level R/T starts at $29,995 and features a 5.7L HEMI V8 with 370hp (276kW) and 398lb-ft (540Nm) of torque when paired with the standard five-speed automatic transmission. Also available is a Track Pak with a Tremec TR-6060 six-speed manual transmission for $995. This also includes a more powerful 375hp (280kW) and 404lb-ft (548Nm) of torque HEMI V8 as well as a limited-slip differential.

The range topper is the $39,995 Dodge Challenger SRT8, which comes standard with a 425hp (317kW) and 420lb-ft (569Nm) of torque 6.1L HEMI V8 as well as an available six-speed manual transmission or standard five-speed automatic.

2009 Challenger SE and R/T

Dodge Challenger SRT8