Hyundai is pulling out all the stops for its upcoming Genesis Coupe, already confirming the car will ship with Brembo brakes and now with a newly developed high-performance V6 engine as well. Based on the Lambda V6 family first introduced in 2004, the new mill has been given a number of modifications to improve its smoothness, power delivery and efficiency.

Cars on sale in the United States will feature a 310hp (231kW) version of the engine with 266lb-ft (360Nm) of torque. Picking up ‘RS’ specification (Rear wheel drive Sports), the new engine not only produces more power and torque than the previous 3.8L Lambda, it also delivers higher torque levels across the rev-range and delivers its peak output figures at lower rpms. Joining the V6 is a new 223hp (166kW) 2.0L turbocharged four-cylinder.

Other high-performance accessories include the aforementioned Brembo brake package, which features 13.4in x 1.1in (340mm x 28mm) rotors and four-piston fixed calipers up front and 13in x 0.78in (330mm x 20mm) rotors and smaller four-pot calipers in the rear.

To promote the sporty image of the Genesis Coupe, Hyundai recently held a special event where it invited a total of 20 different aftermarket performance tuners to measure up the car at the company's North American headquarters in Fountain Valley, California. The event gave tuners a chance to research the car and gather data to start developing a range of performance accessories before the car even goes into production.

Hyundai also used the opportunity to confirm that high-performance 'Track' versions of both the V6 and four-cylinder models will be offered. Some of the uprated features planned include stiffer suspension and a front strut tower brace.