BMW and its Chinese partner Brilliance recently announced plans to launch a new brand called Zinoro, which is focused on electrified vehicles or “new energy vehicles” as they are referred to in China. Earlier today, at the 2013 Guangzhou Auto Show, the first Zinoro vehicle was unveiled, the new 1E. Zinoro’s 1E is clearly based on the BMW X1 but it comes with a few visual changes to set it apart. The changes consist of a new bumper and grille design and revised headlights. Inside, there are luxuries such as leather trim, heated seats and a navigation system. Power in the 1E...
BMW X1-Based Crossover To Be First Model From China's Zinoro
About a month ago it was revealed that BMW and its Chinese partner Brilliance were on the verge of establishing a new brand for the Chinese market to be called Zinoro. At the time, we reported that Zinoro was focused on eco-friendly vehicles and would launch in November a new electric car as its...Viknesh Vijayenthiran
BMW's New Chinese Brand To Be Called Zinoro
BMW and Chinese partner Brilliance is on the verge of announcing a new brand for the Chinese market called Zinoro. It will be owned by an existing joint venture between the two automakers, which currently produces BMW-branded vehicles in China. Zinoro will focus on fuel efficient vehicles and will...Viknesh Vijayenthiran