Volvo News
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Volvo has commissioned three different tuning houses to help promote its small C30 hatch, by displaying highly modified versions at this year’s SEMA auto show. Design is said to reflect differing personalities and tastes of Volvo buyers with themes aimed at performance, outdoor adventuring and visuals. The first of the three tuners is ipd, who’s building a supercharged 400hp (298kW) racer running on a modified suspension and features a high-end Alpine entertainment system. For the outdoorsman, HEICO SPORTIV is planning to utilise the C30’s AWD system to create a versatile...
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Carmakers see a need for more female designersAccording to Ford, women buy 45% of cars and influence 85% of all car buying decisions, but that involvement hasn’t been reflected in the number of female car designers. Women make up 39 percent of all designers in all industrial trades, but make up much less in the auto industry. In an...
Kenneth Hall
