Ultra luxury

  • Rolls-Royce Bespoke Art Deco Collection Ghost

    At last September’s Paris Auto Show, Rolls-Royce Bespoke introduced a series of cars influenced by the Art Deco movement. On display in its Paris booth were Art Deco Ghost, Phantom and Phantom Drophead Coupe models, which Rolls Royce agreed to build as limited-production special editions. Now, Rolls-Royce Bespoke is launching its Art Deco Collection in Thailand, with the premier of the Art Deco Ghost at this year’s Bangkok Motor Show. One of just 35 Art Deco Collection Rolls Royce models built, the Ghost will share floorspace with a Phantom, Phantom Extended Wheelbase and Ghost...

  • The Rolls-Royce Spirit of Ecstasy hood ornament, now available in four materials
    Rolls-Royce Ponders A V-16 Roadster: Report

    Given the fact that automakers worldwide are faced with ever-tightening fuel economy and emission regulations, upsizing a new engine hardly seems like a prudent thing to do. Rolls-Royce, however, hasn’t earned its sterling reputation by being prudent; it’s earned it by being...

  • The Rolls-Royce Spirit of Ecstasy hood ornament, now available in four materials
    Rolls-Royce Announces Three New... Hood Ornaments?

    Rolls-Royce has always been a company built around the principle of “give the customer what he wants.” Ordering a Rolls-Royce automobile is a lengthy process, since virtually every detail of color palette (inside and out), trim and content is determined by the buyer. Those not content...

  • 2013 Dodge SRT Viper
    Detroit Auto Show To Again Feature 'The Gallery' Of Luxury Cars

    While the Detroit Auto Show will again serve up something for everyone, those shopping for luxury and ultra-luxury cars may object to waiting in line behind a gaggle of unsupervised children to get a glimpse at the latest wares from the likes of Jaguar, Land Rover, Lexus or Porsche. If you’re...

  • The One Thousand And One Nights Collection Rolls-Royce Ghost
    Rolls-Royce Presses Onward With Global Dealership Expansion

    While the economy in Europe may be struggling, there is no shortage of wealth in the Asia-Pacific region, which has now surpassed North America in the the number of high-net worth individuals. In fact, the number of households exceeding $5 million in net worth will grow at three to five percent...

  • Bugatti Veyron Grand Sport Vitesse special edition at 2012 Pebble Beach Concours d’Elegance
    Could Bugatti Be Working On A 1,600 HP Veyron?

    When it comes to automobiles, nothing defines wretched excess quite like the Bugatti Veyron. Everything from its 987-horsepower (or 1,184 hp, in Super Sport trim) W-16 engine, to its multi-million dollar selling price, to its absurd cost of maintenance, is meant to signify that the Veyron is not...

  • The One Thousand And One Nights Collection Rolls-Royce Ghost

    Rolls-Royce knows how to please customers within a given market segment. In the past year, it’s introduced a Year of the Dragon Phantom special edition for China, shown an Art Deco range of bespoke models at the Paris Auto Show and debuted its Aviator Collection Phantom Coupe at Pebble Beach. When it come to ultra-luxury cars, unique design and limited production are major selling points. The latest Rolls-Royce creation to carry on this theme is the “One Thousand and One Nights Ghost Collection,” designed specifically for customers in the Middle East. Featuring warm two-tone...

  • Bugatti's Veyron Grand Sport Vitesse visits Jay Leno's Garage
    Jay Leno And The Bugatti Veyron Grand Sport Vitesse: Video

    Jay Leno has a passion for early Bugatti automobiles, and has numerous examples in his collection. When Bugatti chose this year's Pebble Beach Concours d’Elegance for the North American debut of the Veyron Grand Sport Vitesse, the ultra-luxury automaker even sprayed the car in the same white...

  • rolls royce hyperion motorauthority 007
    Price Dropped On Pininfarina-Designed 'Hyperion' Rolls-Royce

    In 2008, Pininfarina designed an exclusive version of its Phantom Drop Head Coupe for Rolls-Royce collector Roland Hall. Sketched by noted designer Jason Castriota, the Hyperion was meant to evoke memories of the 1930s, when luxury roadsters from brands like Duesenberg and Rolls-Royce ruled the...

  • The Bentley Suite at New York's St. Regis Hotel
    Bentley Announces Signature Suite At New York's St. Regis Hotel

    Back in April, we told you about a newly-announced partnership between luxury automaker Bentley and luxury lodging provider Starwood Hotels. In addition to providing lodging for Bentley’s driving events, Starwood will also create Bentley-themed suites at select hotel properties. The first of...

  • Ferrari California
    Slowing Economy Creates Used Supercar Glut - In Hong Kong

    For outsiders looking in, Hong Kong is the land of opportunity. A global financial hub, Hong Kong has long attracted foreign workers with impressive salaries and reasonable job security. Its booming economy has created huge demand for high-end luxury and exotic cars, but there’s a growing...

  • The Bugatti spacecraft from "Elysium" - image courtesy of GT Spirit
    Bugatti Spaceship Crash Lands For Comic-Con

    Automaker Bugatti already has a lengthy history in building some of the finest (and fastest) vehicles, aimed at buyers for whom money is not a concern. If the upcoming science fiction saga Elysium is accurate, Bugatti appears to have quite a future, too. Set in the year 2159, Elysium tells a...

  • Bugatti's Galibier Concept

    Bugatti’s ultra-luxury Galibier sedan concept was first shown to the public in the fall of 2009. Initial customer feedback was somewhat underwhelming, and potential buyers criticized the car as not being special enough, both inside and out. Given the Galibier’s intended positioning and price, Bugatti opted to take customer feedback to heart, and a redesign was begun. Then came a management change at Bugatti, with Franz-Josef Paefgen replaced by Wolfgang Duerheimer as head of the Bugatti and Bentley brands. Motor Trend says that Duerheimer was also dissatisfied with the Galibier...

  • 2012 Bentley Mulsanne Diamond Jubilee Edition
    At Mid-Year, U.S. Is Again Bentley's Biggest Market

    For years, the United States was the largest market for Bentley automobiles in the world. That changed in the first quarter of 2012, as sales in China surpassed sales in the United States. This was despite a 40-percent growth in U.S. sales, too, which saw total volume reach 450 units in the first...

  • Rolls Royce Motor Cars Long Island
    Rolls-Royce's Largest North American Dealership Opens On Long Island

    Given the emphasis that luxury automakers have placed on markets like China, it’s easy to believe that the North American market has been all but abandoned. If the opening of a new flagship Rolls-Royce dealer in Jericho, Long Island is any indication, nothing could be further from the truth...

  • Giles Taylor explains the Rolls-Royce Phantom Series II
    Rolls-Royce Explains The Phantom Series II: Video

    Rolls-Royce buyers don’t like change, yet every product has to evolve to stay current. When dealing with a product like Rolls-Royce’s flagship Phantom, the trick is to change the car enough to be different, yet not so much as to alienate brand loyalists. When penning the Phantom Series...

  • The Bugatti Veyron.
    The Veyron's Place In Bugatti History: Video

    To fully understand the story of the Bugatti Veyron supercar, first it’s necessary to understand a bit about the company founded by Ettore Bugatti in 1909. Ettore Bugatti came from a family of artists, and art has featured prominently in the design of not just Bugatti automobiles, but in...

  • Rolls-Royce Series II Phantom Extended Wheelbase
    Rolls-Royce Debuts Phantom Series II Extended Wheelbase In Beijing

    If you need further proof that the Chinese auto market is critical to luxury automakers, consider this: Rolls-Royce has chosen the Beijing Auto Show for the world premier of its Phantom Series II Extended Wheelbase model. The 2012 Beijing Auto Show marks the second consecutive year that Rolls-Royce...

  • The Maybach 57 S Edition 125!. Image: Daimler AG

    When Daimler finally made the decision to kill off the Maybach brand at the end of 2012, the news came as a surprise to no one. Sales of the ultra-luxury brand never managed to meet expectations, and some critics speculated that Daimler actually lost $400,000 on each Maybach sold. Even the dismembered Maybach used to film the music video for “Otis” never managed to hit its pre-auction estimate, selling for just $60,000. If Jay-Z and Kanye West can’t make your brand desirable, what can? Maybach is betting the answer to that question is cold, hard cash. To sell out remaining...

  • 2013 Bentley Mulsanne Mulliner Driving Specification
    China Overtakes The U.S. To Become Bentley's Biggest Market

    Sales of Bentley automobiles in the United States grew by 40-percent in the first quarter, reaching 450 units. That wasn’t enough for the U.S. to retain its long-standing position as Bentley’s largest market, as sales in China ballooned to 578 units in the same period. Christophe...

  • Rolls Royce Phantom 102EX World Tour
    Rolls-Royce Buyers Don't Want 'Green' Cars

    If last month’s sales numbers are any indication, consumers are again flocking to small and fuel efficient cars. As fuel prices climb ever skyward, automotive downsizing is seen as a sensible way to stretch the family budget. At least one demographic of car buyers is bucking this trend...

  • The Pininfarina Hyperion
    One Of A Kind Pininfarina Hyperion Found At Abu Dhabi Dealership

    In 2008, Rolls-Royce collector Roland Hall asked Pininfarina to build him something special from a Rolls-Royce Phantom Drophead Coupe. The end result was a spare-no-expenses creation, penned by none other than Jason Castriota, called the Pininfarina Hyperion. After dropping out of sight in 2009...

  • A pair of Ferrari Enzos, supporting Your Ride Is Here.
    'Your Ride Is Here' Uses Supercars To Help Cancer Patients: Video

    As anyone who’s ever had a loved one with cancer knows, fighting the disease often takes all the strength a patient can muster. For those with large and supportive families, getting to and from treatment may not pose a challenge. Many cancer patients aren’t this lucky, and are forced to...

  • Bespoke Rolls-Royce Phantom Mirage Coupe
    One-Off Rolls-Royce Phantom Mirage Is For Horse Lovers Only

    In 2008, Rolls-Royce announced a new Bespoke Collection exclusively for Phantom buyers in the Middle East. One of these was the Phantom Mirage, inspired by a legendary white Arabian stallion bearing the same name. At the time, the Rolls-Royce Phantom Mirage was available in the buyer’s choice...

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