As ad slogans go, Chevrolet’s most recent effort, “Chevy Runs Deep,” was hardly the automaker’s most successful. Panned by critics and consumers alike, we really aren’t sure why the meaningless phrase has endured for the past two years. That’s about to change, as Chevrolet is debuting a new global advertising slogan for the brand: “Find New Roads.” It’s not as evocative as “Like A Rock,” but we’ll certainly admit that it’s an improvement over the last effort. Meant to symbolize the global alignment of...
Imported From Detroit: New Chrysler, Dodge Slogans Leaked?
With Sergio Marchionne and Fiat now running the show, Chrysler and its sub-brands are rapidly working to reinvent their images. The latest in the litany of leaked plans? New slogans for Dodge and Chrysler. At least, the slogans purport to be the real deal. They're certainly just humorous enough to...Nelson Ireson
Lutz: Buick To Become 'The New Class Of World Class'
The new advertising tagline takes over the job from 'Take a look at me now.'Nelson Ireson