Lagonda Concept

When Aston Martin previewed the rebirth of the Lagonda brand with an ungainly SUV concept at the 2009 Geneva Motor Show, no one was optimistic about its success. Aston took the criticism to heart, but plans to go ahead with the brand's comeback, according to the latest from Dr. Ulrich Bez. Unfortunately, the latest also includes a comparison of the Lagonda re-launch to Daimler's underperforming hyperlux marque, Maybach. Though it's a favorable comparison (Bez says Lagonda can be re-launched for much less money), we have to question any mention of Maybach when talking about a new brand. It's...