• BMW logo

    Following on the heels of this week’s Beijing Auto Show, BMW has announced that it’s opening a new Designworks studio, with a Connected Drive Lab, in Shanghai’s upscale Huangpu District. The area is described as a commercial and financial center of one of the world’s fastest growing cities. The Designworks studio joins BMW’s DesignworksUSA, which has served as a design hub for the BMW family of brands. It’s also provided its expertise in industrial design to such clients as the Bay Area Rapid Transit system, Embraer Legacy Jets and Sennheiser Earphones, to...

  • BMW DesignworksUSA Embraer Phenom jet interior
    BMW DesignworksUSA Does Embraer's New Jet Interiors

    The new generation of Embraer passenger jets will wear BMW DesignWorks' take on in-flight luxury.

  • BMW logo
    Laurenz Schaffer To Head BMW’s DesignworksUSA

    While DesignworksUSA is not just pigeonholed to the auto industry, its influences can be seen in BMW’s cars.

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