In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the good old way, as in tradition-led handcraftsmanship. That’s a principle BMW is keen to live up to with its BMW Individual personalization service, which has built a special edition 7-Series inspired by German silversmiths ROBBE & BERKING. ROBBE & BERKING is among the most tradition-steeped silver manufacturers of our day. Each of its products is a representation of the company’s belief in craftsmanship...
Customize Your 2014 X5 With BMW Individual Range
BMW’s latest X5 is a fine vehicle, but if you want yours to stand out from the crowd you’re going to need to personalize it. BMW makes the process easy by offering a range of upgrades direct from the factory. If you’re looking to add a little more sport to your sport activity...Viknesh Vijayenthiran
BMW Announces Special Edition X6 And 6-Series Coupe
Hot on the heels of the special edition Porsche Panamera we saw earlier today comes two special BMW models developed exclusively for the U.S. market. They are based on the 2013 X6 crossover and 2013 6-Series coupe and offer a host of luxurious extras at only minimal additional cost. Of course...Viknesh Vijayenthiran
BMW Presents The Individual 7 Series Designed By Didit Hediprasetyo
If you don’t follow the world of fashion (and until designers start racing, that includes us), you might not be familiar with the name Didit Hediprasetyo. The Paris-based Indonesian designer has his own line of fashion, and his creations are best known for their lightness and sophistication...Kurt Ernst
2012 BMW 6-Series Convertible Worked Over By BMW Individual
The new 2012 BMW 6-Series Convertible doesn’t go on sale until spring but we already know that in its 650i guise it will be wearing a $91,375 (including destination) sticker. Now, we have an early look at the exclusive BMW Individual package that will be available for the new 6-Series range...Viknesh Vijayenthiran
BMW Individual Unveils Steinway & Sons Inspired 7-Series ‘Composition’
BMW’s ‘Individual’ program was established back in 1991 for designing and creating customized versions the automaker’s cars for customers who were looking for made-to-measure solutions. The cars are ideal for those customers who seek the highest levels of luxury and look to...Viknesh Vijayenthiran
BMW has announced that it is offering its Individual program in the US for the first time. The Individual program was established back in 1991 to designing and creating customised versions of BMW cars for customers who were looking for made-to-measure solutions. Until now, the program was never available in the US because of a rule that allowed buyers the right to cancel specially ordered vehicles without penalty, something BMW would not stand for. The first vehicle to be sold with the Individual treatment will be the 7-series complete with selection of distinctive paints and interior trims...