2017 Toyota Tacoma TRD Pro, 2016 Chicago Auto ShowEnlarge Photo
We saw it coming, but that doesn't soften the blow much now that it's here. Toyota announced this week that prices for its 2017 Toyota Tacoma TRD, an off-roading pickup powerhouse, will start at $41,700, including destination.
That's the entry price for a 6-speed manual transmission pickup with all the skid-plating, kevlar-tire-reinforcing, Fox-shocks-having, rock-crawling goodness baked in to the sturdy off-roader. Adding an automatic transmission costs $2,000 more.
Since it was announced this year at the Chicago Auto Show, we've had a long look at the upgrades Toyota was going to throw at the Tacoma TRD Pro, and we don't doubt its off-road credentials one bit.
What takes the starch out of our shirts a little is how closely the mid-size Tacoma TRD Pro is priced to the all-new Ford Raptor, which sports a twin-turbocharged V-6 somewhere around 450 horsepower, 10-speed automatic, and sophisticated chassis wizardry. The new Raptor will start at $49,520 for a Super Cab, $52,505 for the double cab.
It's also worth noting that those two models compete with the Wrangler Unlimited Rubicon Hard Rock off-roader, which starts at $42,790, and can go anywhere on the planet too.
The Tacoma TRD Pro will go on sale later this month, and probably crawl up a mountain soon after.