The Specialty Equipment Market Association show in Las Vegas—more commonly known as SEMA—is one of the year's biggest modified car shows, attracting thousands of industry personnel from across the globe. As such it can be an important springboard for companies to show their wares, and this year several will be doing so using Honda's new 2015 Fit.
The Japanese firm has launched the 2015 Fit SEMA project and selected six teams to demonstrate the car's modification potential. Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and Kenny Vinces will each customize the new Fit in the weeks leading up to SEMA.
Rather than hiding their projects away though, Honda has initiated what it calls the 'Fit Performance Project' on the firm's Tumblr page. There, the six teams will provide updates on their progress so fans can keep track of each build. As ever, there's a dedicated hashtag to use—#ProjectFit—for those wishing to spread the news on Tumblr and other social media feeds.
As Honda's own Civic, once the darling of the tuner crowd, has grown heavier and less youthful, the firm now sees the Fit as its spiritual successor. "Personalized Honda subcompacts were the foundation of the original import tuner revolution, and the all-new Fit upholds that legacy" said Jeff Conrad, senior vice president and general manager of the Honda Division. He adds that #ProjectFit is a "unique, fun way to demonstrate the personalization potential of this great new car."
Fans can keep track of each of the six builds through the HondaLoves Tumblr account, where they can also vote for their favorite build--the shop with the highest number of likes and shares will win an award from Honda, so there's added incentive for each of the teams to make a real effort on Honda's smallest model. Pictures and videos will be revealed under different categories such as "Preview", "Show us your mods" and "In progress", detailing each of the steps of each built, before their SEMA debuts in November.