It was a couple of years ago that we first heard Toyota was seriously considering installing some type of hybrid technology in its FR-S. We later heard that development of a hybrid FR-S had reached an advanced stage, despite production not being confirmed.
Now, Toyota marketing director Fabio Capano has thrown cold water on the idea. Speaking with Autocar, Capano explained that Toyota could do it technically but fears the car would not be popular enough to be viable.
“We can create a product with this technology but it needs to make proper business sense,” Capano said. “We have to prioritize.”
Capano’s comments come after another Toyota exec said a convertible version of the FR-S and a more powerful version were both unlikely because of poor sales of the current model. Toyota hasn’t given up on its performance offerings, however. The automaker is working on a larger sports car based on its FT-1 concept that will serve as the spiritual successor to the Supra, and this one is expected to feature hybrid technology. A sports car positioned below the FR-S is also expected.