Dodge To Be Performance Brand, Ferrari To Enter New Segments: USA Today’s Preview Of FCA Strategy

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Fiat Chrysler Automobiles CEO Sergio Marchionne is scheduled to announce a company-wide strategy tomorrow outlining the future plans for many popular brands including Alfa Romeo, Dodge, Chrysler, Ferrari, Fiat, Jeep and Maserati.

USA Today appears to have gathered some early information regarding FCA’s new strategy, including some interesting tidbits such as Dodge becoming a performance brand centered on American muscle and Ferrari committing to new cars in new segments, albeit none with four doors.

Marchionne is also expected to confirm new models for Alfa Romeo and Maserati, with the former expected to be made a standalone brand comprised of rear- and all-wheel-drive models made in Italy and designed to challenge Germany’s mainstream premium brands. Maserati, meanwhile, will likely gain a new sports car.

For Fiat we can expect confirmation of the 500X crossover, and new models are also expected to be announced for Chrysler while new production locations should be announced for Jeep. We may also learn more about Jeep's plans for a new full-size Wagoneer.

All will be revealed tomorrow, so remember to check back in the next 24 hours.


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