Maserati is well on its way to achieving 50,000 annual sales by the middle of the decade, with the company already having received 17,000 sales over the first seven months of the year, almost triple its sales for the whole of 2012. Should the success continue, Maserati aims to be profitable by 2016.

Many scoffed at Maserati’s promise to grow sales almost 10-fold over such a short period but the brand is showing it has what it takes after just two new model introductions, the 2014 Ghibli and Quattroporte. Remember, Maserati still has a Levante SUV, second-generation GranTurismo and a new GranSport all in the pipeline.

The most popular model has been the redesigned Quattroporte, Maserati CEO Harald Wester told Reuters, although it’s been on sale since January while the smaller Ghibli has only just been launched. The Ghibli has the potential to overtake the Quattroporte in sales due to its lower price, however. Pricing details are yet to be announced for the U.S. but overseas the Ghibli starts at 66,000 euros (approximately $87,360) versus the 110,000 euros ($145,595) of the Quattroporte. 

Wester also said that the U.S. remains the single biggest market for Maserati but that China had taken the lead for certain models, namely, the Quattroporte. Buyers in China tend to favor large sedans over sports cars.

Maserati Ghibli

Maserati Ghibli


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