Kia has rolled out a handful of striking concepts in the past couple of months (Provo, Cross GT), and it looks like the Korean automaker has no intention of slowing that pace as a new one is scheduled to bow at this week’s 2013 Seoul Motor Show.

While all eyes will be on New York from Wednesday for the city’s annual auto show, a number of exciting vehicles will be making their debut on the other side of the planet, one of which will be Kia’s new Cub four-door concept.

The Kia Cub is described as a compact four-door coupe that’s styled to appeal to “trend-setting urban dwellers.”

In line with the current design trend over at Kia, the Cub will feature smooth surfaces; a blunt, open-mouthed grille; and LED headlights.

Kia is waiting until the car’s debut on March 28 to release full information, though this initial teaser image gives us a taste of what to expect. If built, the Cub would prove a stylish alternative to compact sedans like the Chevrolet Cruze, Dodge Dart and Ford Focus Sedan, and if styled right it may even have the potential to lure buyers of the new Mercedes-Benz CLA Class and upcoming Audi A3 Sedan.   

Stay tuned for an update in just a couple of days, but in the meantime click here to see what else is debuting at the 2013 Seoul Motor Show this week.