Audi has come up with a novel display at one of its plants in Germany, which the automaker likes to call a pulse-rate monitor for the plant.

The brand with the four rings has installed a giant digital panel at one its plants near its headquarters in the city of Ingolstadt, which shows, in real time, the vehicle that has just been completed and what market it is heading to.

Onlookers will be able to check if Audi’s claims that a car is built every 30 seconds remains true by checking against the display. On average, around 2,500 models are built per day at this particular plant.

In the image above, you’ll notice that a Q5 has just been completed and is destined for the U.S.

Audi says it hopes the display will capture the fascination of both fans and passing travelers, but also create more transparency between the company and the general public.

The automaker also promises that the feature is part of a broader strategy for all its production locations, so if you happen to live near an Audi plant expect to see one of the displays popping up soon in your neck of the woods.

For readers in North America, that means you can expect to see one of these panels at the new Audi plant set to be constructed in San José Chiapa, Mexico in the coming years. The new plant will be operational in 2016 and will initially produce Q5 crossovers.