Now Audi has confirmed its intention to offer an ‘e-tron’ version of each of its models by 2020. In this case e-tron refers to all cars that can cover substantial distances on electric power alone.
Should Audi reach its goal, the company predicts that sales of its electrified e-tron models will reach six-figure volumes. At the moment, Audi only has various e-tron prototypes testing around the world.
Importantly, the automaker is working on numerous forms of electric drive technology, ranging from battery-powered electrics to plug-in hybrids and also extended-range vehicles.
The first production example will be the all-electric R8 e-tron due out later this year. Next in line will be an A3 with a plug-in hybrid drivetrain coming onto the market in 2014, followed shortly after by plug-in hybrid A4 and Q7 models.
Audi is also demonstrating the benefits of its e-tron technology in motorsport, with its R18 hybrid LMP1 racers currently dominating Le Mans and other forms of endurance racing.