If you’re a fan of Toyota Racing in NASCAR or NHRA competition, you may want to pay attention to the latest promotional event from Toyota's motorsport division. Called the “Dream Build Challenge,” it pits four of Toyota Racing’s star drivers (and four shops) against each other in a custom-build challenge.

Representing NASCAR, Kyle Busch and Detroit Speed & Engineering will be building the “Rowdy Edition Camry,” to benefit the Kyle Busch Foundation. Clint Bowyer and RKM Performance Center will be building the “Tekked-Out Prius,” benefitting the Emporia Community Foundation.

On the NHRA Side, Antron Brown and Motorsports Technical Center are working on a “Family Drag Racing Sequoia,” to benefit Racers For Christ. Alexis DeJoria and Racer Engineering are bolting up a “Tundra Off-Road Pre-Runner,” with proceeds going to Safety Harbor Kids.

Toyota Racing promises weekly build updates on its YouTube and Facebook pages, with fan voting beginning on October 20. The winning team will be announced live on October 30 at this year’s SEMA show in Las Vegas, and will earn $50,000 in prize money for their chosen charity.

Whatever the outcome, we’re absolutely certain of one thing: Kyle Busch’s build is the first time in recorded history that the words “rowdy” and “Camry” have been used in the same sentence.