Yesterday news broke that Electronic Arts (EA), the publisher of the long-running Need For Speed franchise, was giving away a brand new 2012 Porsche 911 Carrera S to drum up excitement for the series’ latest installment, Need For Speed: The Run.

And today we have news that EA, together with Shelby American, will be auctioning off a unique 2011 Ford Shelby GT500 Super Snake Need for Speed Edition muscle car.

The custom Mustang will appear on the cover of the video game as well as travel the world to appear at promotional events.

Oh, and it will also be a selectable car in the actual game.

The auction won’t take place until late 2012, with all the proceeds going to help the Carroll Shelby Foundation. The charitable organization is aimed at helping kids and young adults with serious illnesses to gain higher education.

In case you missed our previous post, the 2012 Shelby GT500 Super Snake comes with a supercharged 5.4-liter V-8 delivering anywhere from 660 right up to 800 horsepower. In the case of the Need For Speed Edition, the car has been fitted with the mid-level 750-horsepower unit as well as a classic Wimbledon White paint scheme, a two-tone black interior, and special badging.

The starting price for a brand new example is around $83,000, but you can be sure that this one, the only one of its kind in the world, will fetch a little more.

Need For Speed: The Run hits store shelves on November 15 and is already available for pre-order. For our full coverage of the video game, including trailers, click here.


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