It's hard not to see the intense enthusiasm Ralph Gilles has for performance vehicles, and that makes him a great fit with the new SRT brand in Chrysler's lineup. Here, he talks about the brand and its philosophy as well as the design process for differentiating SRT vehicles from their donors.

Our favorite snippet, though, is when Gilles talks about the "SRT magic dust" the brand sprinkles on its creations. Check it out if you're into SRT, or if you'd just like to see an American brand president with a real passion for cars, speed, and performance.