First and foremost is a new configurator function that allows you to deck out the Cooper Coupe with every option possible so that you can arrive at your ideal arrangement.
Potential customers can select from five different categories, Design, Packages, Performance, Instruments and Accessories, each of which are divided into more sub-categories. Suffice it to say, MINI fans could easily spend countless hours on this site.
The site also provides basic pricing information for all the upgrades, ranging from the completely bare model priced at just $22,000 (including destination) and reaching close to $40,000 once all the options boxes are ticked.
After that you’re just a few clicks away from sending all the info directly to your nearest MINI dealer.
Follow the jump below to start building your dream 2012 MINI Cooper Coupe right now, and click here for full details on the complete lineup.