Lexus has been on the top of the luxury sales totem pole for quite some time now, and despite recent recalls, remains the benchmark in many consumers' minds. Recently they have been backed into a corner by both old and new competition, and with changing times Lexus has decided to reach out to their customers for feedback.
Looking to get both more interactive and to get feedback, Lexus will hold an online chat for its fans. The online nature of the chat will allow Lexus to receive real time feedback both about its brand and its product, and maybe even its marketing approach.
Both Ford and General Motors have been down this road and the response has been positive. Receiving the feedback and engaging with the fans will not be the hard part; actually making sure the feedback is put to good use is where things sometimes fall down. Hopefully Lexus will take what it learns from this online chat and use it in the marketplace.
The online chat will be for one hour this Friday, November 12 at 12 p.m. PST. Lexus Facebook fans and Twitter followers can log on and ask questions of Mark Templin in two different ways:
- Facebook: Lexus will post a statement at 11:30 a.m. on 11/12. Questions will be selected by the comments received in reply to the post
- Twitter: Lexus will post a statement at 11:30 a.m. on 11/12 asking people to tweet their question to @Lexus and/or use the hashtag #LexusChat to ask their question
Lexus has given us the opportunity to let you submit questions to us in advance. We will choose the best question and pass it along to Lexus, which will start the conversation with one question submitted in advance.