We told you that Juliette Lewis had been tapped to perform at the Range Rover Evoque launch party during the 2010 Paris Auto Show. You didn't believe us.

"Juliette Lewis?" you asked. "Why not Joseph Gordon-Levitt? He's got a band. Last we heard, Keanu had one, too." But do they possess the power of the Navajo sweater dress? They do not.

(Also, Juliette happens to be running press junkets for Conviction, so we're guessing she was already in the area. Surely even Land Rover needs to cut costs where it can.) 

Anyway, the launch event was very glamorous, Lewis performed an hour-long set dressed in stylish barbarian attire (think Ostrogoths on the Champs-Élysées), and four artists/collectives unveiled wireframe street art celebrating the Evoque: André (AKA Monsieur A), Jean-Charles de Castelbajac, Surface To Air, and Yorgo Touplas. Classy.

Check the galleries above for some nifty pics, and if you've got nothing to do this Friday (apart from cutting limes for Margarita Happy Hour), check the official press release below.  

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PARIS, September 28, 2010 - Cars and fashion united tonight as Range Rover celebrated the launch of the all-new Range Rover Evoque at Paris Fashion Week.

Juliette Lewis performed an hour long set at the event which took place aboard a yacht, on the Seine. Speaking of the city she said, “I LOVE Paris, the cool sophistication and the cafés. I love French audiences they really understand what I do. All the drama, danger, love and rock ‘n’ roll energy.”

Other guests who attended the event included fashion designer Henry Holland, musician Greg Kozo (Make the Girl Dance), actor Ethan James and DJ A-Trak.

Earlier today Range Rover had unveiled four pop-up street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology and represent key aspects of the car. The artists behind the installations are André (AKA Monsieur A), Jean-Charles de Castelbajac, Surface To Air and Yorgo Touplas. Each of the chosen artists has long been influenced by their city, Paris, but today they each revealed how this relationship has led to a 3 day street pop-up with Range Rover.

The week’s events will culminate with the public debut of the Range Rover Evoque at the Paris Motor Show on September 30th.

  • The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque and will be positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo
  • The installations will be on display September 28 – September 30, 2010 and open to the public to view
  • The Range Rover Evoque will make its public debut at the Paris Motor Show on  September 30th
  • Juliette Lewis is currently promoting ‘Conviction’ starring Hilary Swank