Auto shows are generally where the car companies like to 'wow' their future customers and show off their new models to both industry rivals and the press. It’s also a great place to present new ties, which is something Chrysler and its new partner Fiat will be doing at this month’s 2010 Detroit Auto Show.
The Chrysler Group stand will consist of the regular Chrysler, Dodge and Jeep brands, as well as a number of Fiat Group brands including Fiat, Ferrari and Maserati.
Chrysler won’t be hosting a press conference but expects the addition of all the new brands will generate enough attention. Also on show will be a Lancia hatchback rebadged as a Chrysler, the Fiat 500 and an all-electric version of the Italian minicar.
Previously, brands like Ferrari and Maserati had to lease their own stage areas at the show, and last year Ferrari did not even attend the Detroit event.