Many studios are off-limits simply because of the nature of the work: you can't have your competitors know what you're working on before it's ready to go public. But this studio, spartan in its layout but with ample room for thought and experimentation, lends itself to showing off just how BMW comes up with its ideas for everything from coffee makers to bicycles to cars.
The video is presented by Verena Kloos, the president of Design Works USA, headquartered in southern California.