The two American carmakers are late to the party, however, with Hyundai having pioneered the idea over a month ago. Ford's deal goes further than Hyundai's, however, covering a full 12 months of payments compared to the Korean carmaker's 3 months. Ford caps the payment size at $700 month - enough room for a well-equipped Lincoln MKS under the right financing conditions.
GM limits the payment coverage amount to $500 per month, but covers any nine months during the first 24 months of ownership. The package also comes with a standard 5-year, 100,000mi powertrain warranty with roadside assistance.
Both Ford and GM's deals are directly targeted at allaying consumers' worst fears and getting them back onto showroom floors, where they can actually take advantage of the incentives and new models now available.