Miles Johnson, manager of product public relations for Hyundai Motor America explained the decision, reports Edmunds. "The coupe wasn't developed to be a convertible from the ground up," he said. "It was developed as a global car. The wind in your hair doesn't work in Korea, and there's not enough volume in the U.S."
A simple and straightforward reason behind a final and authoritative decision. Without a business case behind the convertible, it simply never made it out of the planning stages.
Johnson went one step further, however, stating that there are no current plans for any future Hyundai convertibles, ruling out - for the moment, at least - any second-gen 'vert hopes that might have been lingering about in the hearts of hopeful enthusiasts seeking a cheaper but still attractive alternative to Japan and Germany's luxury sport roadsters.
For more on the Genesis Coupe, due to hit showroom floors in the U.S. in March, read our original coverage.