Audi Rules Out Models Smaller Than A3 In U.S.

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2014 Audi A1 Sportback

2014 Audi A1 Sportback

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Anyone in the U.S. hoping for Audi to eventually bring over its A1 subcompact range is going to be disappointed, as the automaker has ruled out bringing over anything smaller than the A3 compact. This means we’re also going to miss out on the new Q1 subcompact crossover that’s currently in the works and due for a reveal in 2016.

The information was revealed by Audi sales and marketing chief Luca de Meo during a recent interview with Ward’s Auto.

“You won’t see us go downmarket more,” de Meo said. “You’ll see us go upmarket more—we’re trying to take our share in the upper segment."

Teaser for 2016 Audi Q1

Teaser for 2016 Audi Q1

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The news doesn’t come as much of a surprise considering the 2015 A3 sedan can already be had for as little as $30,795. Introducing an even smaller model would force Audi to compete in the below-$30k segment, which may tarnish the brand at a time when it’s shoring up its high-end models.

Audi’s recent Prologue concept previews the automaker’s next-generation A8 sedan due in the next year or two, and later this year we’ll see a new generation of the R8 supercar. Audi CEO Rupert Stadler has also confirmed plans for a new Q8 SUV to take on BMW’s upcoming X7 and Mercedes-Benz’s upcoming GLS (GL-Class facelift).

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