Bosch, the inventor of stability control, has put out a research study showing drivers are becoming more aware of ESP and ABS safety systems on cars. In 2004 only 1% of drivers could identify ESP, and 18% could identify ABS. Today, the figures are 9% and 46% respectively.

Installation rates for ESP in new car sales across Europe have now risen to 40 percent. Sweden is the highest at 85 percent, while the UK sits towards the bottom of the European league at 36 percent.

One of the benefits of buying high end cars is that most of them come standard with electronic stability systems, usually dubbed ESP or DSC. It works by lateral acceleration, yaw, and individual wheel speeds to detect if the car has lost grip on any wheel. It can then brake individual wheels or reduce engine power output to decrease the risk of a crash.

Increasingly, we’re seeing stability and traction control systems being made standard on everyday cars such as the Mazda 3. Sadly, some manufacturers still think it’s reasonable to charge hundreds of dollars for the option to include such systems, even though it costs them significantly less to install them.