The Element-D project was created by a team of enthusiasts at Honda Associates R&D Americas, Inc, based in Ohio. The car was built solely for the racing sport of drifting and came about from guys simply raiding the company parts bin. Final output is a massive 500hp, which will enable the Honda Associates to enter a team to compete in the 2007 Formula Drift Series.
Sports concepts of the CR-V SUV and Fit small car were also displayed at SEMA as well as the Civic Si sedan tuned by MUGEN.
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