Ford of Europe will launch a new customization program for its vehicles that will allow customers to personalize their new cars by selecting from an enhanced range of features and equipment. Labeled 'Ford Individual,' the initiative is similar to programs run by BMW and Volkswagen, and is designed to meet increasing demand from consumers who want new ways to express themselves through their cars.
The program will be run in pilot form in Germany and Switzerland with products initially offered for the Ford S-MAX. There will be three different levels of trim: sporty, luxury or hitec.
The 'sporty line' features distinctive styles of alloy wheels and spoilers, as well as interior packages with alloy pedals and scuff plates. High-quality leather and wood applications are available on the 'luxury line', while the 'hitec line' includes premium audio systems and rear-view cameras. 'Ford Individual' features are fitted onto the vehicles at company modification centers, or in the respective production sites where the vehicles are manufactured.