The program will be run in pilot form in Germany and Switzerland with products initially offered for the Ford S-MAX. There will be three different levels of trim: sporty, luxury or hitec.
The 'sporty line' features distinctive styles of alloy wheels and spoilers, as well as interior packages with alloy pedals and scuff plates. High-quality leather and wood applications are available on the 'luxury line', while the 'hitec line' includes premium audio systems and rear-view cameras. 'Ford Individual' features are fitted onto the vehicles at company modification centers, or in the respective production sites where the vehicles are manufactured.