The cost of installing HD radio will depend on which dealership you go to but, once installed, there are no monthly subscription fees to worry about. As well as digital radio, Ford is also offering its new SYNC in-car communications and entertainment system, which allows drivers to integrate their mobile phones or digital media players with the cars and control them using voice activation or steering wheel controls.
American drivers can look forward to a 13-week radio blitz promoting the rollout of HD digital radio across Ford’s lineup, which is expected to air on some 700 radio stations from the 26th of this month.