Nissan’s plans to prevent dealer markups on the new GT-R

Nissan’s plans to prevent dealer markups on the new GT-R

Nissan has taken steps to prevent massive dealer markups on the upcoming GT-R. The company recently announced the Manufacturer’s Suggested Retail Price (MSRP) of $69,850 before pre-orders have even begun in attempts to make sure that high dealer markups are kept to a minimum.

But to even be able to sell the GT-R, each dealership must be certified by Nissan that it can provide high levels of customer service and that only high-level personnel will handle the transaction to curb any predatory sales, reports Edmunds.

Certification is expected to begin around January and February, while pre-orders for the GT-R begin on January 1.

Nissan will also route all customer enquiries or complaints about the GT-R to actual Nissan regional vice-presidents rather than dealerships or the standard customer service channels. This is to make sure that customers have some recourse against dealerships that are acting incorrectly.

However such a low starting price and a run of only 1500 per year for the U.S., it seems that Nissan’s attempts to prevent gouging will be fairly futile. In Japan recently, a used GT-R sold for $20,000 more than the starting MSRP of a new GT-R, highlighting how high demand for the car has already become. As more and more performance tests are completed, it’s becoming obvious the GT-R is the car to beat in the bang for buck category.