The car will first be launched with a regular sedan bodystyle but will be followed a coupe of months later by the new two door. A Spectra hatchback will be offered in some markets but according to the president of Hyundai-Kia’s R&D team, Lee Hyun-soon, the U.S. will miss out on the more practical model.
"We believe the coupe will sell better than the hatchback," Lee told reporters from Automotive News. The hatchback will be sold mainly in Europe as a replacement for the cee'd, he said.
The new coupe, along with the all-new Kia Soul, is designed to attract a younger target audience for Kia, especially in the U.S. where the brand could tap future Gen Y buyers. Several teaser shots of the new Spectra have leaked over the past couple of weeks, revealing a much sharper and more aggressive design for the South Korean brand. Click here to see out previous story, including the teasers.
2008 Kia KOUP Concept