SEMA
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Buick will be displaying no less than 11 customised and tricked out versions of its Lucerne sedan at the SEMA annual convention. The fact is that the median age of a Buick buyer is 65, and GM believes the $3 billion auto aftermarket industry show will introduce younger buyers to the brand. Don’t expect to see the cars with huge chrome wheels, ear-shattering sound systems or ridiculous body kits. GM is going for a more sedate and luxurious feel. The design goal for the car was to create a vehicle in the “VIP-style” made famous in Japan. Most likely mods will include lowered...