Ford Ranger News

  • Ford extends Ranger beyond 2009, pushes F-150 for workplaces

    Executives at the Ford Motor Company [NYSE:F] are racing to work out a solution to free-falling full-size SUV and pickup truck sales, and a temporary solution may come in the form of the already long-in-the-tooth Ranger. Shifting the F-150's sales focus to workplace and industrial use could also help give legs to its one-time sales leader. A similar strategy has worked to keep the archaic Crown Victoria on the road essentially unchanged for the better part of the past decade. Fleet sales to taxi services and police forces have been the main source of Crown Victoria sales, and after the 2008...

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