Dramatic music begins to play. The voice-over rolls in like thunder through verdant hills. A ballerina leaps through a dark space; she is power and poise personified. We've set the stage and now it's time to take a visual journey through a handful of Porsche models by way of a series of jolting, quick cuts. Is this going to be one of those cliche-laden brand videos? Yes it is, and at the end you'll know how to pronounce the name of Porsche's newest model: the Taycan. The video above is basically the plastic bag scene from "American Beauty." Heck, the music is almost the same. Now to be fair...
Porsche electric vehicle executive takes jab at Tesla
Porsche might not be sure where it stands on diesels, but it's marching firmly forward toward electrification. The automaker is working on bringing its Mission E concept to production, and working to get electric Porsche models into production. One Porsche executive also seized an opportunity to...Jeff Glucker
Just kidding, Porsche isn't done with diesels yet
Maybe the executives at Porsche need to schedule a meeting so they can all get their stories straight. Recently, we reported that the German automaker was moving up its timetable to axe the diesel engine from its lineup. Their original plan seemed to have the oil burner powerplants running through...Jeff Glucker