J.D. Power Brand Loyalty Study

When it comes time for Lexus owners and lessees to shop for a new vehicle, they're most likely to step into another Lexus. New data from the first year of J.D. Power's new Automotive Brand Loyalty Study shows Lexus customers are, in fact, the most brand loyal. Toyota's luxury division topped the rankings with a 47.6 loyalty percentage. The results and final percent figures are based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. Lexus even managed to put some distance between itself and rivals. The runner-up, Mercedes-Benz...